ObservedSeverity: HighConfidence: High
Title-level viewing events sent to a measurement company
Starting in 4.2.0, play, pause, and completion events with title IDs were sent to Crestline Measurement alongside the TV advertising ID.
Riverbend+
CTV app · Riverbend Studios · lumen:riverbendplus
- Platform app ID
- lumen:riverbendplus
- Publisher
- Riverbend Studios
- Platform
- Lumen TV OS
- Versions
- App 4.2.0 · Lumen TV OS 9.2
- Scan date and region
- Oct 12, 2026 · US-East (Virginia lab)
- Consent state
- Accepted and rejected tested; withdrawal not tested
- Scan method
- Lab TV — authorized network capture
- Coverage
- Substantial · methodology 0.9
Privacy exposure
57 / 100
High measured exposure
Summary of the tested session
During tested viewing sessions, the app contacted 5 recipient companies. In version 4.2.0, title-level viewing events were sent to a measurement company for the first time. Rejecting consent reduced contacted recipients from 5 to 2.
Evidence coverage: Substantial
Meets the minimum for rating. Some scenarios or contents were not assessable. Readable request contents: 82%.
Principal findings
ObservedSeverity: HighConfidence: High
TV advertising identifier sent to three recipients
Adreach Exchange, Crestline Measurement, and Brightpath Data Co. received the TV advertising ID.
ObservedSeverity: LowerConfidence: High
Rejecting consent reduced contacted recipients from 5 to 2
After rejection, only Tallymark Analytics and Nimbus Edge were contacted.
What information was involved
A permission alone is not treated as evidence of collection or transmission.
| Category | Status | Detail |
|---|---|---|
| Advertising and device identifiers | Observed in a transmission | TV advertising ID sent to 3 recipients. |
| Network information | Observed in a transmission | IP address visible to contacted servers. |
| Approximate or precise location | Suggested by a technical signal | ZIP-level region inferred server-side is likely but not observed in requests. |
| Browsing and interaction events | Observed in a transmission | Menu navigation events. |
| App usage and viewing events | Observed in a transmission | Title ID, play, pause, and completion events. |
| Account or contact information | Not assessable with this method | Account sign-up not tested. |
| Sensitive contextual information | No transmission observed in the tested session | No sensitive context observed. |
Behavior under tested privacy choices
| Scenario | Status | Recipients contacted | Companies |
|---|---|---|---|
| Consent accepted | Tested | 5 | Adreach Exchange, Crestline Measurement, Brightpath Data Co., Tallymark Analytics, Nimbus Edge |
| Consent rejected | Tested | 2 | Tallymark Analytics, Nimbus Edge |
| Consent withdrawn | Not tested | Unknown | Not established |
Why this rating
Illustrative · methodology 0.9
Sensitivity of observed information11/20
Persistence and linkability of identifiers13/20
Recipient roles and dissemination evidence14/20
Behavior under tested privacy choices10/20
Disclosure–observation discrepancies9/20
Five dimensions, 0 to 20 each, sum to the score. Coverage gaps never lower a score.
What remains unknown
- Withdrawal not tested.
- Contents unreadable for 18% of requests.
- Only the Lumen TV OS version was tested.
What you can do
Reset or limit the TV advertising ID
Breaks continuity between old and new activity.
Reject optional data use in the app’s privacy menu
In testing, fewer recipients were contacted after rejection.
Not a legal compliance certification or a safety guarantee. Child-audience assessment: Independently assessed (separate from this rating). 5 recipient companies observed in this scan.